Why did "Michelin Guide" name it Michelin?

The beginning was Michelin, a French tire company.

In the early days of its establishment, 
the tire company started making and distributing brochures for neighborhood guidance for heads.

This has begun to include where restaurants are good.
Michelin's Mascot




Michelin has been changed

As the word of mouth spreads,

There's a guide that specializes in restaurants.

As a result, Michelin began to be called "Michelin" in French pronunciation.
Chef. Michelin